Our Story

About Us

Urban Fire is a modern take on the old world pizzeria. At Urban Fire, we are committed to providing “TRADITIONAL” fresh fired Neapolitan Pizza and Italian Street eats using only the freshest ingredients in a quick service style reminiscent of the original pizzerias found in Naples, Italy. Each menu item is hand crafted in house from scratch with recipes handed down through generations of our Italian families and then infused with our own modern twists.

Our Atmosphere

Once you walk through the doors, you become our guest. Our friendly staff will take your order and you will be given a number before you grab a seat. Place your number at the corner of the table and we will deliver your food to you ensuring the freshest quality and friendly service. While you wait, enjoy the Coke Freestyle machine with over 100 different flavors and endless combinations creating a beverage to your liking or try one of our Italian sodas or bottled water right from the mountain springs of Italy. The design of the restaurant is a blend of an industrial urban space combined with rustic old world Italian style. We also believe food and music go together, which is why you will hear a mix of 80's Rock & Pop to Alternative from the 90's through today. Like our food this is a perfect balance of the classics with a modern edge. Sit back, eat and enjoy!

Mangia la Strada!

Our Process

Neapolitan Pizza

Stroll past the pizzaiolo who hand stretches each pizza to order. Our dough is made using only authentic Italian “00” flour. It is then topped with your choice of hand crushed tomatoes, nut free basil pesto and/or fresh mozzarella. Customize your pizza by adding some of the over 30 freshly made toppings or choose one of our House Specialty pizzas. Then watch as our pizzaiolo fires your pizza in our wood fired oven straight from Naples, Italy. At over 900, degrees you will watch your pie bake in only 90 seconds.

The Middles

These items are sold by the piece so they can be ordered and placed in the “Middle” of your table - family style or as individual sides. You can mix and match between Arancini (Rice Balls), Polpetti (Meatballs), and/or Pallini (Ricotta and Prosciutto Balls). You can order 1-100 depending on how many people in your group or your appetite. Be sure to save a little room for dessert as our freshly made Zeppoles and Chocolate Pizza are also meant to share…but you may find that hard to do.

The “PANINO STAND”

Choose from Porchetta (roasted pork), Lampredotto (Italian beef), Caprese (fresh mozzarella) Panino or one of the daily sandwich specials such as Lemon Chicken with a roasted garlic aioli which are all made on our ciabatta rolls, using only fresh ingredients and hormone and antibiotic free meats.

From The Garden

Rocket (Arugula) and Panzanella (bread) salads which can be customized just like our pizzas. Add any of our 30 toppings with choices like roasted peppers, lemon chicken, rock shrimp, or sun dried tomatoes. The combinations are endless.